All markets
65
Medium

Screen recording and async video

A large, fast-growing market fueled by hybrid/remote work and AI, but the core 'record-and-share' space is crowded by well-funded incumbents; solo builders win by going vertical or feature-specific.

Market size
$2.1B
Growth
17%/yr

Why this score

Demand is proven and the market is growing at a healthy double-digit CAGR (Mordor puts it at ~17%), so tailwinds are strong. However, general-purpose screen recording is saturated by heavyweights like Loom (Atlassian), Vidyard, and Screen Studio, capping room for another horizontal clone. The realistic solo opportunity is a Medium: attackable via niches (sales, support, education, docs) and AI features rather than a broad Loom competitor.

Opportunity factors

Demand85

Async video is now core to hybrid/remote team communication.

Growth85

~17% CAGR, projected to more than double by 2030.

Room45

Horizontal recording is crowded; room mainly in verticals/AI.

Pricing55

Freemium norm pressures pricing, but B2B tiers still pay $10-30/user/mo.

Incumbents35

Loom (Atlassian), Vidyard, Screen Studio are strong and well-funded.

Where the openings are

  • ·Vertical async video for a single workflow (sales follow-ups, customer support replies, or code reviews).
  • ·AI-native editing: auto-trim filler words, auto-chapters, and instant summaries/transcripts baked in.
  • ·Lightweight, privacy-first / self-hosted recorder for security-conscious enterprises.
  • ·Beautiful export-quality recorder for creators and marketers (auto-zoom, cursor smoothing, branded frames).

Already in the space

Loomloom.com Market leader for async video messaging, acquired by Atlassian.
Vidyardvidyard.com Focused on sales and marketing video.
Screen Studioscreen.studio Indie-built, high-polish recorder for macOS.
Tellatella.tv Recorder aimed at creators and polished demos.

The opportunity score is an AI estimate from public signals, a judgment, not a guarantee or a measured success rate. Use it to narrow where to look, then verify before you build.

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